Turning Insights into Impact:

Explore how I’ve ​turned data into ​decisions, ideas ​into growth, and ​challenges into ​opportunities

Hi, I’m Adejoke Adedapo, a passionate marketing strategist ​with nearly a decade of experience in driving business ​growth through performance marketing, strategic planning, ​and business operations. My career spans industries like ​finance, tech startups, NGOs, and government agencies, ​where I’ve led transformative campaigns, launched products, ​and expanded businesses to new markets. At the heart of ​my work is a commitment to creating meaningful impact and ​championing change. Let's dive into the journey that’s ​shaped who I am today.

My Philosophy

My philosophy centers on the transformative power ​of storytelling, authenticity, and data-driven ​creativity. I believe that effective marketing goes ​beyond merely selling a product or service; it ​involves crafting meaningful narratives that ​resonate with diverse audiences and inspire ​action.

My approach

I have always been fascinated by the power of ​storytelling and its potential to inspire action and ​drive change. My approach to marketing is deeply ​rooted in a commitment to creating authentic and ​impactful experiences that resonate with diverse ​audiences. I strive to blend data-driven strategies ​with creative insights, ensuring that every ​campaign not only meets business objectives but ​also fosters meaningful audience engagement. For ​me, success lies in designing innovative strategies ​and witnessing their execution elevate brands ​while contributing to positive social change in ​clear, measurable ways.

Professional ​Experience

2024

Marketing Operations at Neustack

In my role at Neustack, I’ve overseen the development ​and launch of 10+ digital products, scaled team ​productivity and expanded the business into international ​markets. I’ve also driven a 400% increase in cash ​revenue while defining the company’s business focus and ​enhancing operations. I lead marketing campaigns that ​have significantly boosted brand awareness and customer ​acquisition.

2023

Growth Lead at truQ

During my time at truQ, I helped transition the ​company from B2C to a B2B-focused model, ​achieving a 30% sales increase in just three ​months. I established the growth team, which ​resulted in a 500% growth in user acquisition over ​12 months. I also led the expansion into two ​additional cities within that period.

2021

Marketing Manager at Renda

I led the company's Go-to marketing strategy and I ​managed the founding team that designed and ​launched the business model and brand direction, ​which resulted in established digital footprint and ​business growth. My contributions laid a strong ​foundation for Renda’s market presence and ​ongoing success.

Consulting for

Lobiko (NGO)

I partnered with Lobiko, an NGO dedicated to ​positive social impact, to help them craft a ​compelling narrative about their work. By creating ​a comprehensive profile that reflected their ​values, beliefs, and hopes for a better world, I ​was able to help improve their digital footprint. ​This profile became the foundation of their current ​website, showcasing their work and impact ​effectively to their audience.

Consulting for

NNPC

As the lead liaison between the professional ​contractor (Check) and NNPC stakeholders, I ​facilitated conversations among cross-functional ​teams. I helped define the rebrand direction and ​managed communication among the various brand ​and communication stakeholders at NNPC to ​ensure delivery expectations were clear ​throughout the execution.

Consulting for

Retna

I led the project of Nigerian Mockups' transition ​Retna, I coordinated the cross-functional teams ​that ensured a seamless rebranding effort and ​developed a comprehensive GTM strategy. We ​achieved over 10,000 downloads and 1,000 ​signups organically and positioned Retna for ​success.

Marketing Maven by Trade ​Problem-solver by Instinct

Here are some of the areas I excel in

• Strategic Thinking & Problem Solving: I thrive on turning complex ​problems into actionable strategies that drive growth.
  
• Performance Marketing Expertise: I excel at leveraging ​platforms like Meta, Google Ads, and LinkedIn Campaign ​Manager to deliver high-impact performance campaigns.
• Business Operations Leadership: From streamlining ​operations to increasing team productivity, I know how to ​build and lead efficient teams.
• Data-Driven Decision Making: I rely on a combination of ​qualitative and quantitative data to inform business ​decisions and refine marketing strategies.
• Creative Content Development: I help individuals and ​businesses tell their most authentic stories and craft ​narratives that resonate with diverse intended audiences.

Take My Word for It

Take Theirs too

I Made It through School, But Let’s Be Honest—​School’s still Making Its Way through Me

My educational journey has provided me ​with a strong foundation in ​communication, strategy, and leadership. ​These studies and other unorthodox ​learnings have sharpened my skills in ​solving problems, crafting compelling ​narratives and driving impactful ​marketing campaigns.

I am committed to understanding the ​intersection of business, creativity, and ​social impact and this reflects in my ​academic pursuits and professional ​development.

Some Days, I Just Let My ​Thoughts Do the Typing

Brands I've Had the Pleasure of Bossing Around

Marketing and Business Operations ​Lead

Founding Marketing Manager

Rebrand Project Comms Liaison ​Officer

Copywriter

Growth Lead

Writer and Project Manager

Go-to-market Project Manager

Content Manager